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Travi × Zenni · Growth proposal

Collect video reviews. Transform into traffic from AI. Convert them into reasons to buy.

Travi will collect, translate and publish real stories that help Zenni get discovered in AI search — while driving engagement and revenue on your own website. (2x projected traffic & revenue uplift from AI search)

See the growth path
Travi adds proper transcripts and markups to each collected customer feedback — exactly the kind of content ChatGPT, Gemini, and Perplexity actually cite. 2x projected traffic & revenue uplift from AI search.
ChatGPTPerplexityGemini
“Glasses that feel like me.”
Found it.
Love it.

GenAI traffic uplift

Give AI more
reasons to cite Zenni.

Travi builds a structured customer-video library for Zenni, turning approved reviews into transcripts, product context, and publishable story pages. It is first-hand evidence AI answers can reference.

ChatGPT
Perplexity
Gemini
ZENNICustomer experience, tied to the product.

Real customer context. Searchable product evidence. A direct path to Zenni.

One approved customer video
Zenni websiteZenni appSocial channels

First-mover advantage

Build the library
before it's standard.

Every approved story becomes a reusable Zenni asset. Starting now compounds the product coverage, search evidence, and conversion learning competitors will have to build later.

  • Create citation-ready customer experience pages
  • Keep stories on Zenni-owned channels
  • Learn which stories drive product revenue

Why video reviews matter

Zenni

Potential impact vs. sponsored acquisition

50%lower acquisition cost
100%more revenue per visitor
What these assumptions include

At 3% sponsored conversion and 6% organic conversion, the same traffic produces twice as many purchases. With equal order value, revenue per visitor is 100% higher.

At equal acquisition cost per visit and the same new-customer mix, doubling conversion makes customer acquisition cost 50% lower. Organic costs include content, publishing, team, and Travi; sponsored costs include media and operating costs.

These fixed planning assumptions sit within the conversion ranges supplied for this proposal. They describe potential channel economics, not measured Zenni results or proven video-review lift. The pilot measures actual costs, conversion, and new customers.

Owned-channel placements

Video where
shoppers decide.

On the product detail page. Across the Zenni brand experience. Never locked inside a third-party review platform.

ZENNI
Explore Zenni

Sunglasses / Aviator / Gold

Gold Zenni aviator sunglasses, front view

AVIATOR · #1127514

Gold Aviator Sunglasses

4.169 reviews on Zenni

Starting at $36.95

GoldMedium · 55–16–136

Shop these frames on Zenni

The scorecard

See what moves
the business.

One weekly report.
From AI discovery to revenue.

Get seen

Mentions & citations

By AI engine

Bring traffic

AI referral visits

By source & product

Drive purchases

Conversion rate

Video vs. control

Prove the return

Revenue per visitor

Measured against cost

How we measure

Visibility & trafficRepeat a fixed question set across engines. Track citations, competitor mentions, and identifiable referrals separately from paid traffic.

Sales & returnCompare video and control groups. Measure purchases, revenue per visitor, and incremental gross profit against pilot cost.

A consistent baselineAgree on sample size and targets before launch. AI answers vary; missing referral data stays unattributed.

A proposed 90-day pilot

Start with bestsellers.
Scale with evidence.

  1. Days 1–14

    Set the baseline

    Products, engines, success metrics.

  2. Days 15–30

    Launch the stories

    Collect, approve, publish.

  3. Days 31–90

    Measure & scale

    Weekly reporting. A clear decision.

Good to know.

What’s included in the pilot?

Customer video collection, review, and preparation, with proposed product matching, discoverable story pages, and a shared scorecard. Integration, budget, and test size are agreed with Zenni before launch.

Can every AI engine feature Zenni?

We start with ChatGPT, Perplexity, and Gemini, then expand coverage. Each platform controls its recommendations; the pilot measures where Zenni appears and which visits convert.

Are these real results and reviews?

The impact figures assume 3% sponsored conversion and 6% organic conversion, with equal traffic, acquisition cost per visit, order value, and new-customer mix. A pilot measures Zenni’s actual conversion lift, customer acquisition cost, and revenue impact. The videos are AI-generated samples; a live pilot uses permissioned customer recordings.